checklistBrand & Digital
Investor-Ready Website Checklist
Before sending your deck, investors often visit your website. This checklist covers the 12 elements that signal credibility — from your hero messaging to social proof, team page, and press mentions.
Why Your Website Is Part of Your Pitch
After seeing your deck, investors Google you. Your company website is often the second impression. A weak site signals weak execution. A strong site signals that you can build, communicate, and ship — before they've even met you.
The 12-Element Checklist
□ Clear headline: What you do in one sentence — no jargon
□ Sub-headline: Who it's for and what outcome they get
□ Product screenshot or demo video above the fold
□ Social proof: Customer logos, testimonials, or user count
□ Team page: Photos, bios, LinkedIn links
□ About/Mission: Why you exist
□ Press mentions: Any coverage from recognizable outlets
□ Contact: Easy way to reach you (investors included)
□ Blog or Resources: Shows you're a thought leader in your space
□ Legal: Privacy policy and terms of service (required for due diligence)
□ SEO basics: Fast load time, mobile-friendly, basic meta tags
□ CTA: One clear next step per page (demo, signup, or contact)
What Investors Look For
Investors scan your site in 30 seconds. They're checking:
• Can this team communicate? (Is the copy clear and compelling?)
• Is this a real company? (Does it look credible and professional?)
• Is there traction evidence? (Logos, numbers, testimonials)
• Are the founders legible? (Team page, LinkedIn links)
Tools to Build or Improve Quickly
Webflow, Framer, or Squarespace for quick, professional builds.
Canva for graphics if you don't have a designer.
Hotjar to see where visitors are dropping off.
GSC (Google Search Console) to track organic visibility.
If your site takes more than 3 seconds to load, fix that first.