Different people have slightly varying definitions, but the consensus is that a company is designed and intended to scale — in other words, to grow its revenue substantially and relatively quickly. VCs typically look for large, specific, addressable markets (generally $2B in annual revenue or larger) and business models that achieve substantial economies of scale (in other words, the relationship between person hours and revenue is not linear).
While we would love to see more unicorns led by women and minority founders, ayana is not solely interested in finding the next unicorn. We would rather spend our time helping hundreds of women and minority-led companies make their first million dollars in revenue; the impact is more likely to compound.